Our Company
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About SureCount Surgical
At SureCount Surgical, we are a team of physicians, nurses, and surgical technicians driven by a shared mission: to solve a decades old problem in operating rooms with a smarter, safer, and more efficient approach to surgical instrument management.
Our SureCount Smart Trays provide a repeatable, scalable, and sustainable solution that enhances efficiency, improves safety, and delivers measurable financial benefits to healthcare facilities.
Designed in collaboration with surgeons, perioperative nurses, sterile processing leaders, engineers, and medical device experts, our modular tray system seamlessly integrates into existing workflows.
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SureCount trays are designed and manufactured in the United States.
Meet Our Leaders
SureCount Surgical has retained a highly-experienced
team of consultants to bring this solution to market.
Bill has extensive experience with developing medical device start-ups into successful companies, including A-Plus International, a global manufacturer of surgical dressings and infection control products. He was Chief Executive Officer of SurgiCount Medical during its initial commercialization efforts and continued as a strategic consultant through its acquisition by Stryker.
As a molecular biologist and microbiologist for over 15 years, Gary held laboratory and quality leadership positions at Johnson & Johnson, Bausch & Lomb, and Dupont Nutrition & Health. He continues to consult drug and device contract manufacturers on FDA regulatory compliance, quality systems development, and cGMP manufacturing best practices.
Jon has over 30 years of experience reprocessing reusable surgical devices. He began his career at SRI (Sterile Recoveries Inc.), an emerging company specializing in the reprocessing and sterilization of innovative surgical linens and instrumentation. At SRI, Jon rose through a series of leadership positions—overseeing the company’s largest reprocessing facility as Vice President and General Manager, driving growth as National Vice President of Sales, leading specialized initiatives as President of Instrument Services, and ultimately serving as Executive Vice President of SRI Healthcare, a division of Novo Health Services. Jon has combined deep technical knowledge with strategic vision throughout his career, helping hospitals and healthcare systems improve efficiency and reduce costs.
Lawrence is a double board-certified Attending Neurologist at one of the foremost medical institutions in the United States, ranked within the top five facilities by U.S. News and World Report Honor Roll, pursued research and training as a National Institutes of Health Fellow, and previously was a general surgical intern and resident at the Icahn School of Medicine – Mt. Sinai affiliated hospitals, Manhattan, New York. Dr. Richman initiated and shepherded the SureCount Surgical accountability system from its inception and is the Manager of SureCount Surgical, LLC.
Nicolas is an accomplished executive and entrepreneur with over 25 years in fintech and medtech known for co-founding and scaling successful companies. As the founding CEO of UI Medical, he launched the QuickChange incontinence wrap, securing contracts with over 650+ hospitals and major retailers like Walmart in under four years. Earlier, he co-founded SurgiCount Medical, serving as its VP of Business Development until its acquisition by The Stryker Corporation. He also mentors healthcare startups through Techstars, leveraging his expertise in product, sales strategy and growth.
Rick has more than 30 years of experience in sales leadership, healthcare technology, manufacturing, and distribution, including as President of SurgiCount Medical, where he helped bring a computer-aided sponge counting device to prestigious early adopters.
Allan Tulloch, MD, is a double board-certified vascular surgeon at one of the foremost medical centers in the United States, among the top five medical institutions achieving the U.S. News and World Report Honor Roll. After graduating from Harvard University Magna Cum Laude and Columbia University Medical School, he pursued a surgical and vascular surgery fellowship training at U.C.L.A. He serves as Clinical Chief and Associate Director in Vascular Surgery. Dr. Tulloch has been awarded the Barker Award in Vascular Surgery for Resident Teaching, the Longmire Research Presentation Award, and the Rochester Vascular Society for Vascular in 2010, 2nd Prize Vascular Poster Competition, in addition to many other awards and honors. He has authored numerous peer-reviewed journal articles and textbook chapters, has presented at major vascular surgery conferences, and has extensive background research in vascular surgery.
Dr. Charles N. Moon is a board certified highly acclaimed orthopedic surgeon with additional fellowship training in major orthopedic trauma. He pursued his general and trauma orthopedic training at Los Angeles County – University of Southern California Medical Center. Dr. Moon has additional training in pelvic and acetabular surgery at the Hospital of the Good Samaritan, a highly rated Keck-USC Affiliated hospital in Los Angeles. Dr. Moon is an Associate Professor and Director of Orthopedic Trauma including resident training at a top tier U.S. News and World Report rated medical center.
Dr. Finke is a board-certified obstetrician and gynecologist, as well as the managing partner of Women’s Care of Beverly Hills Medical Group. A recognized leader in his field, he has been named a “Super Doctor” by Los Angeles Magazine every year since 2012. Beyond his clinical expertise, Dr. Finke co-founded and successfully sold Call Simplified, a medical messaging app designed to improve doctor-patient communication. He has held national leadership roles within the American College of Obstetricians and Gynecologists and currently serves, or has served, on the boards of several charitable organizations, where he applies his leadership and expertise to support a variety of important causes.
A registered nurse, Elizabeth, earned her degrees from Gardner-Webb University and Walden University. She has 25 years of experience in the healthcare industry, with professional skills including coordinating quality improvement initiatives, project management, supply chain improvement, utilization management, and staff development. Elizabeth was one of the first in the world to earn the CSSM certification, and she has been recognized as a “Great 100 Nurse” by North Carolina nurse peers and has served on the board of directors. She is a four-time published author in the AORN Journal and has presented at local and regional conferences.
Dr. Kenneth Sabbag is a double Board-Certified Orthopedic Hand Surgeon and Fellow of the American Society for Surgery of the Hand. He attended the University of Pennsylvania School of Medicine and then pursued training at Harvard University’s Orthopedic Residency Program. He was an Attending Surgeon in the orthopedic trauma service at Massachusetts General Hospital. He then pursued hand surgical training at both U.C.L.A. Medical Center and a Trauma Hand Surgery Fellowship in Munich, Germany. He has undertaken research in hand surgery, provided visiting hospital lectures, and published several journal articles. He is on the staff of a hospital in Los Angeles that is highly ranked nationally by U.S. News and World Report.
Dr. Leo Gordon is an award-winning clinical surgeon, medical educator, and author. He served as the Associate Director of Surgical Education at one of the foremost medical institutions in the United States and is on the editorial board of General Surgery News, the most widely read surgical publication in America. He has been an integral part of the teaching faculty for surgical residents, fellows, medical students, and pre-medical students. Dr. Gordon continues to implement novel solutions for patient safety.
Renee B. Hege, CST, AGE Renee B. Hege is a Certified Surgical Technologist and Program Director of Surgical Technology and Central Sterile Processing at a local community college. With over 20 years of experience in surgical services and healthcare education, she has led program development, accreditation efforts, and student success initiatives across North Carolina. Renee is an AST national conference speaker, AST published author, and passionate mission leader/board member, serving annually on surgical missions in the Dominican Republic. She is committed to excellence in patient care, professional growth, and global service. Renee is a member of the Association of Surgical Technologists, HSPA, and serves as a site visitor for the Accreditation Review Council of Surgical Technology and Surgical Assisting (ARC/STSA).
Sarah B. Cruz is a certified CSSNerd and Quality & Education Program Development Coordinator. Sarah is a dynamic, passionate, and motivational speaker committed to crowd engagement and professional development. She advocates for sterile processing as a published writer, AAMI member, social media enthusiast, mentor, lobbyist, and podcaster. Sarah is committed to developing future sterile processing professionals as an SP instructor, President of the local Healthcare Sterile Processing Association (HSPA) chapter, and a past HSPA Board of Director. She has developed multilingual onboarding cadences, initiated university partnered externships, implemented quality and quantity driven productivity initiatives, and curated robust multi-system volunteer programs for sterile processing. Sarah believes that if sterile processing is the hospital's heart, the technicians are the pulse!
Timothy Goheen is the principal of Goheen and Associates Consulting Group, having over 40 years of experience in healthcare and 37 years as a registered nurse in surgery, cardiac care, central sterile, and burn services. He has 30 years of senior management experience overseeing perioperative services, including operating rooms, PACUs, G.I. labs, day surgery, sterile processing, and anesthesia departments. For 25 years, he has consulted on medical product development and commercialization, and for over 15 years, he has specialized in healthcare management consulting—focusing on performance improvement, regulatory compliance, operational analysis, and facility/service expansion. His accomplishments include increasing surgical volumes and revenue while reducing costs, guiding renovations and new construction, and developing product lines. Known for his pragmatic approach, Timothy is skilled at building strong relationships across staff, leadership, surgeons, and industry partners, with a consistent commitment to quality patient care.
Alexander Cappello is Founder and Chairman of Cappello Global, LLC, a global investment bank he established in 1973. Over his career, he has chaired or served on boards of over a dozen public and private companies across diverse industries, including The Cheesecake Factory (former lead and current director), Virco Manufacturing, and Intelligent Energy. He serves as a director of Caldera Medical and Nordic Group of Companies. Additionally, he is a former trustee of City of Hope and is the current chairman of their Investment Committee. A former two-time International Chairman of the Young Presidents’ Organization and Lifetime Member of the Council on Foreign Relations, Mr. Cappello also previously sat on the boards of Pacific Council on International Policy, RAND’s Center for Middle East Public Policy, and their Russia Forum. He is a former trustee of USC. He co-founded the ALS Therapy Development Foundation and is a director of the Jordan River Foundation. He earned a B.S. from the USC Marshall School of Business and an Honorary Doctorate from Goodwin University. His honors include knighthood from Italy’s Prime Minister and President and induction into the Order of Honorary Fellows at Marymount College, where he was a former trustee.
Barry Porter has decades of experience investing in venture and growth capital transactions. He was a co-founder of global telecommunications company Global Crossing and the Managing General Partner of Clarity Partners, a media and telecommunications-focused private equity fund.
Edward has many years of experience in scientific research, development, and technical manufacturing for medical devices, instrumentation, clinical diagnosis, biotechnology, pharmaceuticals, and healthcare-related fields. As a Director at A Plus International Inc., he provides major support to Stryker SurgiCount technologies and also continuously manages multiple projects and businesses for large corporations.
William is a co-founder and Managing Partner of Sterling Investment Partners, a private equity firm that has completed initial platform acquisitions or add-on transactions for its platforms worth approximately $25 billion.
Reach SureCount Today
Discover how SureCount SmartTrays are revolutionizing surgical instrument management. Whether you're looking to optimize your surgical workflows, explore partnership opportunities, or request a demo, our team is here to help.